Privacy Policy
📅 Effective date: September 17, 2025Quick Navigation
Who we are
- Controller: XanaTrend
- Website: https://www.xanatrend.com
- Contact email: [email protected]
Information we collect
Information you provide: account and profile details, order and payment data (payments are processed by third-party providers; we do not store full card numbers), customer support messages, and marketing preferences.
Information collected automatically: IP address, browser type, device data, referring pages, and clickstream data, plus cookies and similar technologies (see Section 7).
Information from third parties: payment processors, fraud-prevention tools, analytics and advertising partners, and shipping providers may share limited information to help us fulfill orders, detect abuse, or measure performance.
How we use your information
- Provide and operate the Services (accounts, orders, support)
- Improve our Site and Services (troubleshooting, analytics, testing)
- Personalize your experience and market our products, with consent where required
- Send transactional updates and, if you opt in, promotions or newsletters
- Protect our users and business (fraud detection, security, legal compliance)
Legal bases (EEA/UK/Switzerland)
Where GDPR applies, we process your personal data based on contract, legitimate interests, consent, and legal obligation, depending on the purpose.
How we share information
We share data only as needed with trusted partners who process it on our behalf: payment processors and gateways, e-commerce and hosting providers, shipping and fulfillment partners, customer support and email platforms, and analytics or advertising partners.
Data retention
- Orders and invoices: up to 7–10 years (tax/compliance)
- Support tickets and marketing preferences: until resolved or unsubscribed
- Cookies: per their individual lifetimes
Cookies & similar technologies
We use essential cookies (login, cart, checkout), analytics cookies, and advertising cookies. You can control cookies via your browser settings and our cookie preferences tool. Blocking essential cookies may break some features. See our full Cookie Policy for details.
Security
We use administrative, technical, and physical safeguards to protect personal data (HTTPS, access controls, encryption in transit, limited retention). No method is 100% secure; please use strong passwords and protect your account.
International transfers
Your information may be processed outside your country, including in the United States. We use appropriate safeguards, such as Standard Contractual Clauses where applicable, for international transfers.
Your privacy choices & rights
Email marketing: click “unsubscribe” in any email or contact us. Transactional messages will still be sent.
We do not respond to browser “Do Not Track” signals at this time.
Children's privacy
The Services are not directed to children under 13 (or the age of digital consent in your region). We do not knowingly collect data from children. Contact us to delete any such data.
Third-party links
Our Site may link to third-party websites. We are not responsible for their content or privacy practices. Review their policies before providing personal information.
Changes to this Policy
We may update this Policy from time to time. We will update the effective date above and, where required, notify you. Continued use after an update means you accept the revised Policy.
Contact us
Questions or requests about this Privacy Policy or your personal information?