Privacy Policy

Effective date: September 17, 2025

XanaTrend (“XanaTrend,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit www.xanatrend.com (the “Site”) or interact with our services, including purchasing products, contacting support, or joining our marketing programs (collectively, the “Services”).

If you do not agree with this Policy, please do not use the Services.

1) Who we are

2) Information we collect

2.1 Information you provide

  • Account & profile: name, email, password, shipping/billing address, phone.

  • Orders & payments: items purchased, purchase amount, chosen method (payments are processed by third-party providers; we do not store full card numbers).

  • Customer support: messages, attachments, order details.

  • Marketing: your preferences and consents (e.g., newsletter opt-in).

2.2 Information collected automatically

  • Device/usage data: IP address, browser type, operating system, referring pages, time stamps, pages viewed, and clickstream data.

  • Cookies, pixels & similar technologies: used for site functionality, analytics, and advertising (see Section 7).

2.3 Information from third parties

  • Payment processors, fraud-prevention tools, analytics and advertising partners, and shipping providers may share limited information to help us fulfill orders, detect abuse, or measure performance.

3) How we use your information

We use information to:

  • Provide and operate the Services (create accounts, process and deliver orders, provide support).

  • Improve our Site and Services (troubleshoot, analytics, A/B testing).

  • Personalize your experience and market our products (with your consent where required).

  • Communicate transactional updates (order status, policy updates) and—if you opt in—promotions/newsletters (you can unsubscribe anytime).

  • Protect our users and business (fraud detection, security, and legal compliance).

4) Legal bases (EEA/UK/Switzerland)

Where GDPR applies, we process your personal data based on:

  • Contract (to fulfill an order or provide support).

  • Legitimate interests (site security, fraud prevention, analytics, improving services).

  • Consent (email marketing, certain cookies/ads).

  • Legal obligation (tax, accounting, consumer protection laws).

5) How we share information

We share data only as needed with trusted partners who process it on our behalf and under appropriate safeguards:

  • Payment processors & gateways (e.g., card processors)

  • E-commerce & hosting providers

  • Shipping & fulfillment partners

  • Customer support tools & email platforms

  • Analytics and advertising partners (see Section 7)
    We may also disclose information to comply with law, enforce our terms, or protect rights, property, or safety; and in connection with a business transaction (e.g., merger or sale).

We do not sell your personal information in the traditional sense. Where local law (e.g., CPRA) considers certain ad-tech sharing a “sale” or “share,” you may opt out (see Section 10).

6) Data retention

We keep personal data only as long as necessary for the purposes described in this Policy, including to meet legal, accounting, or reporting requirements. Typical retention:

  • Orders & invoices: up to 7–10 years (tax/compliance).

  • Support tickets and marketing preferences: until resolved or until you unsubscribe/request deletion.

  • Cookies: per their individual lifetimes (see cookie banner/settings).

7) Cookies & similar technologies

We use:

  • Essential cookies – required for login, cart, and checkout.

  • Analytics cookies – to understand traffic and improve the Site.

  • Advertising cookies – to deliver and measure ads you may see on and off the Site.
    You can control cookies via your browser settings and (where available) our cookie banner/preferences tool. Blocking essential cookies may break some features.

Helpful links: [AboutCookies.org], browser help pages, the Network Advertising Initiative opt-out (optout.networkadvertising.org) and Your Online Choices (www.youronlinechoices.com).

8) Security

We use administrative, technical, and physical safeguards to protect personal data (HTTPS, access controls, encryption in transit, limited retention). No method is 100% secure; please use strong passwords and protect your account.

9) International transfers

Your information may be processed outside your country, including in the United States. We use appropriate safeguards (such as Standard Contractual Clauses where applicable) when transferring personal data internationally.

10) Your privacy choices & rights

10.1 Email & SMS

  • Marketing opt-out: click “unsubscribe” in emails or contact [email protected]. Transactional messages (e.g., order updates) will still be sent.

10.2 Rights under GDPR (EEA/UK/Switzerland)

You may have the right to access, correct, delete, restrict, or port your personal data, and to object to certain processing (including direct marketing). If processing is based on consent, you may withdraw consent at any time. To exercise rights, contact [email protected].

10.3 Rights under CCPA/CPRA (California)

California residents may request to know categories/specific pieces of personal information we collected, delete personal information (subject to exceptions), and correct inaccuracies. You may also opt out of “sale”/“sharing” for cross-context behavioral advertising. To make a request or opt out, email [email protected] and include “CCPA Request” in the subject. We will not discriminate against you for exercising your rights.

10.4 Do Not Track

We do not respond to browser “Do Not Track” signals at this time; use the cookie settings and ad-industry opt-outs above.

11) Children’s privacy

The Services are not directed to children under the age of 13 (or the age of digital consent in your region). We do not knowingly collect personal information from children. If you believe a child provided us data, contact us to delete it.

12) Third-party links

Our Site may link to third-party websites. We are not responsible for their content or privacy practices. Review their policies before providing personal information.

13) Changes to this Policy

We may update this Policy from time to time. When we make changes, we will update the “Effective date” and, where required, notify you. Your continued use of the Services after an update means you accept the revised Policy.

14) Contact us

Questions or requests about this Privacy Policy or your personal information?

Email: [email protected]

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